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KMID : 0860720080120000069
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Annual Bulletin of The Bum-Suk Academic Scholarship Foundation
2008 Volume.12 No. 0 p.69 ~ p.81
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Influence on the Relationship Commitment and the Customer Loyalty for Customer Relationship Management(CRM) Evaluation
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Yoon Seo-Jung
Lee Yong-Ho
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Abstract
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KEYWORD
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Customer Loyalty, CRM(Customer Relationship Management), Relationship Commitment
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